Skylar Werner

Portfolio

A Brief Introduction

Hello! I'm Skylar Werner, a hardworking, ambitious, energetic individual seeking jobs in the marketing industry. I graduated from Stevenson University in May 2022 with a Bachelor of Science in Fashion Merchandising with minor(s) in Marketing, Fashion Design, and Entrepreneurship.

I was the social media marketing intern at Baltimore Magazine in Spring 2022, and this experience sparked my love for marketing, but especially social media. I helped the marketing manager curate social posts on a variety of platforms, attended events and posted social content, and helped re-vamp the user-generated content of the brand. I have also interned at Altar'd State Corporate in Knoxville, TN as a buying intern. This experience improved my Excel skillset, time-management skills, and knowledge in the fashion industry. I have also worked as a brand representative for Altar'd State for 3 years.

During my undergraduate education I was the President of the Fashion Apparel and Design Club and a Captain on the Women's Club Soccer Team both for 3 years. I was very involved on campus and was a tour guide as well as a Senior Orientation Leader. Below you will find samples of my work from internships, jobs, and coursework. Enjoy!

marketing intern

at Baltimore Magazine

Helped marketing director create social media posts to advertise stories, giveaways, and user-generated content.

Attended Baltimore Magazine events for the digital marketing team. Created Instagram Reels to engage with followers that couldn't attend the event. I also captured photos of the event, vendors, and couples.

Created content for Secret Chef on Baltimore Magazine's Instagram story. Highlighted the amazing courses, secret chef reveal, and the venue. Using the correct fonts, color schemes, and verbiage was important to uphold their brand identity.

Vintage Beach Club

Rock Band Revival

buying intern

at Altar'd State

Trending Graphics

Created graphic tee mood boards using Canva for the buying team to predict trends for Spring/Summer 2022. The themes are trending graphics, band tees, & vintage beach club. The buyers were able to take inspiration from these and the graphic designs were sent to the vendors to develop into product.

Completed an intern project for Altar'd State comparing the brand to Aritzia. I researched Aritzia's social media and marketing strategy to see what tactics they utilized for effective marketing.

Analyzing Aritzia's social media posts and how they connect with their target customer through more than just fashion. This picture is a visual of a carousel they posted to advertise their Super Puff Jacket. They use elements such as whip cream and cake to depict a soft texture, coffee for color, and the columns to represent the structure of the jacket.

Emphasis on Aritzia's influencer campaign success and how influencers can be beneficial to a brand. Additionally, researched ways Altar'd State could introduce influencers in their campaigns to better connect with their customer.

Created an updated blog layout for the Altar'd State website. The layout was recommended for a sleek look that would be more on-brand with what the target customer is currently looking for in branded blog posts. The layout also recommended larger images, more straight-forward subtitles, and blog themes such as 'AS on You' to show real customers wearing the clothes. The marketing team loved the layout and recreated it for the website. My mock-up and the website layouts are shown above.

buying intern continued

at Altar'd State

My

Mock-up

Current Website

boutique intern

at Velvet Lounge

the flower bar

launch, marketing, advertising

Helped to launch the boutique's new Flower Bar with advertisements on social media. The graphics I created were used to describe how the flower bar worked, posted on socials, and used as in-store displays. I also was a florist for Velvet Lounge after my internship making arrangements unique for each customer.

To the left is an Instagram story created to attract customers when we first opened.

Worked with the boutique owner and fashion buyer to increase knowledge of merchandising, target market, and marketing a new business venture.

visual merchandising

at Altar'd State

As a guest lead at Altar'd State I work with the visual leader to create floor sets, window displays, and dress the mannequins in the latest trends weekly. To the left are my recent floor sets and mannequins for Spring 2022.

Fashion Writing

Instagram Post and Story for Free People's Holiday Collection 2020

Spring/Summer '21 Trend Report

Created a fashion website on Weebly and utilized Google Analytics, website enhancing platforms, and acquisition techniques to attract viewers to the website. Search engine optimization was crucial as one of our main goals was to acquire new users. Conversion through email newsletters were important and landing pages were also created to convert customers. Lastly, used retention techniques utilizing e-mail marketing to keep customers coming back to the website. I created social platforms to market the website and learned the techniques to engage customers and lead them to the blog by social media. I also obtained my Google Analytics Certification through this course.

e-marketing

integrated marketing communications

Our class worked with the owner of a Day Spa in Baltimore, MD to re-vamp her social media. Diva Day Spa needed an updated media plan to reflect her brand image and message to customers. She had many phrases and new products that she wanted featured and utilzied our ideas for her brand.

I worked on the Instagram Product Launch to show products in a new beauty kit. The Giveaway was utilized to create traction around the kit and to increase followers by tagging friends.

Instagram Story Launch to show new product release and the benefits of each product. This also has interactive qualities to see which product users like most.

Made Instagram Story Testimonials to show reviews from customers as Google Reviews attracted many of her customers. Also designed magazine digital mock-ups for an advertisement in Baltimore Magazine.

fashion club president

2019-2022

Planned Brunch with Bosses, an event to bring industry professionals to speak to students at Stevenson University. Created all digital graphics, giveaways, and event decorations. I worked closely with Student Activities to reserve the tables, tablecloths, and number of chairs. I also created the floral centerpieces, goody bags, and signage that fit the theme of casino, "Place a Bet on Your Future!" We had industry professionals from brands such as Under Armour, Baltimore Magazine, and Target.

flyers

Created flyers for the fashion club utilizing Canva to gain new members. I posted these on our Instagram (@fadatsu) to connect with our target audience at Stevenson. I was able to increase the member involvement by at least 75%.

LEADERSHIP EXPERIENCE

AT STEVENSON UNIVERSITY

EDUCATION

Bachelor of Science, Fashion Merchandising, May 2022

Minors: Marketing, Entrepreneurship and Small Business Development, and Fashion Design

Stevenson University, Owings Mills, MD Dean’s List 2018-2022, GPA 3.86

RELEVANT EXPERIENCE

Guest Lead/Brand Representative, Altar’d State October 2020-Present

·Motivate customers to discover their personal style using fashion education

·Collaborate with sales team to accomplish monthly sales goals, leverage percentages, and dollars per transaction·

·Create new floor sets, assemble window displays, and dress mannequins in the newest trends weekly

Fashion Apparel and Design Club President

December 2019- May 2022

·Collaborated with advisor, led executive board meetings, and create career-driven events for students at Stevenson

·Leveraged the strengths of members to conduct successful meetings

·Received award, President of the Year, May 2021

·Received award, Best Career Focused Program of the Year, May 2019

Merchandising Intern, Altar'd State September 2022- December 2022

coursework

·Buying intern alongside the buyers for the tops, sweaters, and swimwear departments

·Helped fashion buyers conduct daily tasks including writing PO's, emailing our vendors, and make adjustments to the on-order

·On set with the social team for photoshoots and brand campaigns

Fashion Merchandising Capstone

·Researched the phenomena of vanity sizing, fast fashion, and overproduction in the industry

·Presented the capstone at the Paul D Lack Scholar Showcase at Stevenson

Social Media Marketing Intern, Baltimore Magazine January 2022- May 2022

·Created content for Instagram, Facebook, and commercials

·Created mood boards to pitch design concepts

·Attended events to get content for social media and made Instagram Reels­­­­

E-Marketing

Created fashion website and curated social media content for the brand

Fashion Buying Intern, Velvet Lounge September 2020-May 2021

·Attended buying meetings with brands such as Free People

·Reviewed daily sales and inventory reports with the fashion buyer

·Worked with boutique owner to increase knowledge of merchandising, product life cycle, and target market

·Hand-selected samples for social media photoshoots and collaborations

•'Shop with Sky'

•Utilized Google Analytics to monitor web traffic'